Wisdom: New and Old

I saw that Aspire KC is holding a business book review on June 28th  here in Kansas City.  They will be reviewing “Tribal Leadership” . What a great way to get people thinking and talking about new business ideas.
This got me thinking about ancient writers.  Aristotle said two things that I think are good reminders no matter what line of work we are in.
                                           “People only listen to excited speakers.”
                          “Whatever is received is received according to the mode of the recipient.”
As we talk to people about our business if we are not genuinely excited about what we are doing, then people are not going to listen to us.  No matter how genuinely excited we are about what we do, if we do not understand the situation of the person we are talking to then all are excitement (and value) will go unheard.
We have all heard the importance of developing our 30 second commercial.  I am reconsidering mine in light of these two ancient principles.

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Dan Clark

Dan Clark

Principal of Bowline Consulting, process designer/fixer, wireless telecom veteran, addicted pick up soccer player, fly fisher, backpacker, beer brewer, guitar player, choir singer, recovering bag piper

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