I was at a job club meeting yesterday and as I listened to each person stand up and deliver their “30 second commercial” I noticed a few things:
  1. Most took more than 30 seconds
  2. Commercials focused on the past
  3. I was unclear about what they wanted to do next
  4. I was often unsure how I could help them
People are willing to help you.  They do not need you to tell them what you have done, if they are interested they will ask, or will refer you to the person they know who might be interested or able to help.
What you really want an audience to remember:

  1. Your Name
  2. Your Dream Job
  3. The companies or people you want to meet
Shoot for a 15 second commercial.

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Dan Clark

Dan Clark

Principal of Bowline Consulting, process designer/fixer, wireless telecom veteran, addicted pick up soccer player, fly fisher, backpacker, beer brewer, guitar player, choir singer, recovering bag piper

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