Best pitch advice ever: from my 10 year old

far-side-what-dogs-hear2

When our children were young my wife and I agreed on a strategy: “Answer only the question they ask.”

Q: Where do babies come from?

A: The hospital.

Q: Does Santa Exist?

A: Yes. (Unless there is a follow up question on modes of existence, “zip it”.)

My wife was a lot more successful at this than I was (am).  But it has provided me with some powerful lessons.

We are all big fans of ‘The Far Side’ in our house.  After my son (then 10) asked me a question, and I was way too far down the road with way too much information, he interrupted me with a quote from The Far Side.  He said “Hey Dad… Blah, Blah, Blah, Ginger.”

It was hilarious and quite instructive.

When people ask me what I do, I try to remember Craig Wortmann’s advice: Keep it simple and clear; then shut up. 

Example: “We help X do Y by doing Z”.

If they don’t ask a follow up question remember: “Answer  only the question they ask.”

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Dan Clark

Dan Clark

Principal of Bowline Consulting, process designer/fixer, wireless telecom veteran, addicted pick up soccer player, fly fisher, backpacker, beer brewer, guitar player, choir singer, recovering bag piper

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